Help Newsletter
Design Research
. Newsletter Design (20%)
Re-design a newsletter for HELP University which will be published on monthly basis. Students are
required to use the existing pictures and articles in the October 2012 issue.
a. Design requirements:
- Download the ‘HELP eNews’ October 2012 file here:
https://docs.google.com/open?id=0B_97BRWSlbucOElPVlBmX1BVb2s
- Min 4 pages, max 6 pages
b. Newsletter size: 279 mm (height) x 210 mm (width) / Portrait A4
Mode: Group (4-5 Students per Group)
Due Date: November 30, 2012 (Week 13)
Submission Format: Adobe InDesign and PDF via email mch307publicationdesign@gmail.com
Designing a newsletter for the first time isn’t that easy for our group. But thanks to our lecturer, he did gave us some guideline and advise that could help us to create a newsletter that is effective in terms of attracting to the readers and at the same time, able to create a fresh new look – and a cooler layout for an online newsletter.
Designing a newsletter is not just simply chucking in images and articles just for the sake of making a power-packed pieces of booklet. It is about creating an art of crafting a news article with enhancing the details by fitting in new layout that is appropriate to the overall feel of the newsletter. Therefore, it is crucial to understand the function of this newsletter, and in hoping to know that, we will be able to translate the objective of this newsletter and interpret it in a creative manner.
This E-Newsletter serves as a monthly/bi-monthly bulletin that covers all sorts of happenings within the university, ranging from academic achievements, to student-initiated programs and events. The e-newsletter will be made as a digital copy of the newsletter that serve as a communication media tool for students, staff and every potential prospects of HELP University and HELP Group as a whole.
We have first task divided to the group is to look for at least three example of newsletters. After some brief deliberation and discussion, we decided to snap few shots of magazines which we feel might be feasible for newsletter layout
The objective of this exercise is to grasp as much ideas or details and consolidate into one single ideal feel of design that will reflect the tone and manner of the newsletter that we are to work on. Our group has selected these few magazine layout designs as a reference to guide our layout of newsletter design.
http://www.google.com.my/imgres?hl=en&sa=X&biw=1024&bih=634&tbm=isch&prmd=imvns&tbnid=IKwZf_zxYOOkwM:&imgrefurl=http://www.epkdesign.com/print-graphic-design-michigan.php&docid=FMEaACCskYy-4M&imgurl=http://www.epkdesign.com/images/p_simmons_news-1b.jpg&w=350&h=263&ei=aUqXUMbTE8uPrgen9IHoDg&zoom=1&iact=hc&vpx=724&vpy=276&dur=1203&hovh=195&hovw=259&tx=146&ty=133&sig=117443725769279320223&page=2&tbnh=135&tbnw=187&start=18&ndsp=25&ved=1t:429,r:16,s:20,i:180
http://www.google.com.my/imgres?hl=en&sa=X&biw=1024&bih=634&tbm=isch&prmd=imvns&tbnid=3CMkQobOxKO7DM:&imgrefurl=http://sites.davidson.edu/aroundthed/faculty-homes-before-mcconnell/&docid=ZY7DtAFiiqQs_M&imgurl=http://sites.davidson.edu/aroundthed/wp-content/uploads/2009/08/1958cover.jpg&w=1702&h=1405&ei=aUqXUMbTE8uPrgen9IHoDg&zoom=1&iact=hc&vpx=667&vpy=304&dur=105&hovh=204&hovw=247&tx=184&ty=83&sig=117443725769279320223&page=4&tbnh=138&tbnw=167&start=67&ndsp=24&ved=1t:429,r:51,s:20,i:285
ROUGH LAYOUTS
Below are few of the rough layouts that we came up with before processing with our newsletter design.
Crafting
We decided to do a 2-column newsletter for our front cover
Arranging fonts and pictures to fit the newsletter.
Mix and match different pictures to the content.
Final Artwork
References
Interpid (n.d.), Australia Highlights and Events. Retrieved from http://www.intrepidtravel.com/australia
Hunber (2012), The Business School. Retrieved from http://business.humber.ca/
Corporate Publication (2012), The University of Newcastle Australia. Retrieved from http://www.newcastle.edu.au/research/news/publications.html
CanadaQBank (2011), Our Largest and Best Newsletter. Retrieved from http://www.canadaqbank.com/
Pant (2011), Professional Education Newsletter. Retrieved from http://www.mit.edu/
Cambridge (2012), Bold Architecture: The Other Cambridge. Retrieved from http://www.cam.ac.uk
