Design a coffee table book for Tourism Malaysia titled ‘Escapade’ which highlights the islands and
beaches in Malaysia. Students are allowed to use images sourced via online but are required to
reference them (APA style) in their design journal blog.
a. Design requirements:
- Book front cover design that includes the title ‘Escapade’ and Tourism Malaysia logo
- ‘Foreword’ page by the Minister of Tourism Dato’ Seri Dr Ng Yen Yen
- Introduction page
- Any content* pages (*Not to be confused with the ‘Table of Content’ page)
- Min 6 pages, max 8 pages
b. Book size: 215.9 mm (height) x 279.4 mm (width) / Landscape Letter
There are 4 parts to complete this assignment: (1) Research, (2) Conceptualize, (3) Draft, (4) Final Artwork.
(1) Research
Many researches on booklet, coffee table books have been done. The theme of "holiday", "vintage", "relax" have been considered in sketching the layout. Following were some of the examples:
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(2) Conceptualization
The main idea of this booklet:
Have a relax holiday in Malaysia (by using wood, sand and light colour to indicate the feeling of relax in the beach)
(3) Draft/ Sketches
It is to present a simple and nice booklet without loaded with too many information. Thus, the layout of this booklet shall be clear and defined. Following are the sketches before start doing the booklet:
First of all, front page will be using wood as the main element/ background with attractive pictures. Intro page will be covered by one picture and simple line on top. Following pages of content are more or less the same as drafted. However, foreword page is to mainly feature Dato Ng Yen Yen with limited words. Of course, the background will apply the main theme as front cover.
3. 1 Progress/ Steps
Front page
Step 1: First of all, it is to create the layout, the background were downloaded from Google image. To present the feeling of what have been conceptualized, the colour and image have been standardized.
Step 2: Insert pictures and Tourism Malaysia logo
It is to edit Tourism Malaysia logo in photoshop and add inner glow effect over it, so that it looks clearer on the wood background. Pictures of white frame were edited on "Galaxy Note 2", so that it presents a feeling of "postcard", in which represent travels.
Page 2: Foreword
Step 1: Same background has applied on foreword page, as well as same title font.
Step 2: Caption box with words added in as well, box has been adjusted to merely transparent. The rationale to hold the box was black font is not able to see on the wood background.
Step 3: Dato Ng Yen Yen picture has been downloaded from Google image, and has been edited in Photoshop. Using pentool to path Dato Ng and enlarged and place it on the left of foreword box.
Page 3: Introduction
Step 1: Background was added with "typography" on the back, and followed by chosen picture.
Step 2: Title and descriptions have been added on the picture.
Page 4 & 5: Centerspread, content page
Step 1: High Pixel picture selected and spread over the center page. Size of image has been adjusted proportionally.
Step 2: Description and caption has been added on right, since it is a coffee book and to present a feeling of relax, it is to leave more spaces in the booklet rather than loaded with too many words. Also, font size and type have been adjusted as well.
Step 1: To insert background, and typo fonts, duplicated all over the page. It is to present a combination of "modern & wood" feeling.
Step 3: Photo has been edited with "Samsung Note 2" and place widely on centrespread page. Alignment of picture and words most likely same as page 4 & 5 to make it standardize.
Step 5: It is to add the title and words on the right page, more spacing to make it less clutter as it is a coffee table book.
(4) Final Artwork
Last but not least, following are the final artworks:
Front page
2nd and 3rd page
4th & 5th page
6th & 7th page
References:
Photo credited to these websites:
Floridays Keywest. Retrieved from:
http://www.google.com.my/imgres?num=10&hl=en&tbo=d&biw=1241&bih=584&tbm=isch&tbnid=d2evkEfw_HZicM:&imgrefurl=http://floridays.org/snorkeling.htm&docid=SwRWzpNPE7icPM&imgurl=http://floridays.org/SnorkelingA.jpg&w=926&h=614&ei=whu2UIzmGYb_rAeLiIH4BQ&zoom=1&iact=hc&vpx=175&vpy=217&dur=614&hovh=183&hovw=277&tx=154&ty=60&sig=111876877638879021844&page=1&tbnh=142&tbnw=226&start=0&ndsp=18&ved=1t:429,r:1,s:0,i:89
I Write A lot. 2010. 15 High Resolutions Beautiful Wallpaper. Retrieved from:
http://iwritealot.com/2010/02/13/15-high-resolution-beautiful-wallpapers/
Tumblr. 2012. Retrieved from:
http://www.tumblr.com/tagged/sunny-sky
Black Amp White Photography. Someday Text Travel. Retrieved from
Favim.com-328351
Free Photographs and Graphics. 2009. Retrived from:
http://pics.twobrained.com/54/free-png-woodenutility-pole-texture/
Forum Lowyat. 2012. Tourism Minister Conferred Honorary Doctorate, He Josai International University of JAP. Retrieved from:
http://forum.lowyat.net/topic/2495917/all
Cook With Shuk. 2012. Retreived from:
http://www.cookwithshuk-langkawi.com/langkawi-island.htm
5 Star Malaysia. 2012. Malaysia first 5 star luxury resorts. Retrieved from:
http://5starmalaysia.com/Langkawi-Malaysia-Luxury-Resorts.htm
Eat Live Grow Paleo. 2012. Why should we eat seafood. Retreived from:
http://www.eatlivegrowpaleo.com/2012/04/why-we-should-eat-seafood.html
